Take-Two CEO Admits GTA 6 Hype Is "Astonishing"

As anticipation for GTA 6 continues to reach fever pitch, even the people behind the game are stunned by the response. Strauss Zelnick, CEO of Take-Two Interactive, admitted in a recent investor call that GTA 6’s hype is far beyond what they ever imagined — and that’s coming from a company that published GTA 5, one of the most successful games of all time.

📈 GTA 6 Hype Surprised Even the Publisher

In his own words:

“We expected the game to be big… but what we got was astonishing.”

The GTA 6 trailer, released in December 2023, quickly broke YouTube records
Hundreds of millions of views later, it’s clear the fanbase is more engaged than ever
GTA 6 is slated for a Fall 2025 launch

Even by Rockstar’s standards, the buzz is unprecedented.

🏆 GTA 5 Is Still the Benchmark

Despite the GTA 6 excitement, Zelnick pointed out that GTA 5 still dominates:

✅ 190+ million units sold globally
🏆 Top-selling game of the decade in multiple territories
🎮 Spanned three console generations successfully
🔥 Still fuels GTA Online, which sees millions of monthly active players

“GTA 5 is the standard-bearer for our industry,” said Zelnick.

🗺️ What We Know About GTA 6

🎭 Protagonists: Lucia and Jason
🌆 Setting: Modern-day Vice City
💻 First release: PS5 and Xbox Series X|S
🖥️ PC launch: Expected post-console debut
🧠 Narrative & tech leap: Promises major advances in immersion

🔥 Why It Matters

Even Rockstar’s leadership is shocked by the intensity of the response. This isn’t just another AAA release — it’s a cultural event. And with GTA 5 still thriving, the expectations for GTA 6 are sky-high.

Whether you’re grinding in GTA Online or counting the days to Lucia’s debut, the GTA 6 hype is redefining gaming momentum in 2025.